Nothing Shall Be Impossible – Saint Thomas Health

Posted on Posted in projects
man in wheel chair praying from Saint Thomas Health traditional and digital healthcare marketing campaign Nashville TN

This is a complete rebranding campaign I did for a 5 hospital healthcare system in Middle Tennessee. Great client with an inspiring story to tell. “Nothing Shall Be Impossible” provided both a powerful message and a flexible framework for engaging people in every medium and at every stage of the prospect journey.

For general awareness, we used TV, Outdoor, Print, Online Display, Transit, Posters, you name it. Further down “the funnel,” for lack of a better term, we had paid social telling our stories in more detail and driving people to articles and an affiliated microsite, where they were encouraged to request more info about the specific procedure referenced, a related diagnostic test, or the doctor who treated the patient.

 

Cancer survivor billboard from Saint Thomas Health traditional and digital healthcare marketing campaign Nashville TN

 


 

 

Facebook advertising featuring heart patient from Saint Thomas Health traditional and digital healthcare marketing campaign Nashville TN

 

 

Cancer survivor landing page from Saint Thomas Health traditional and digital healthcare marketing campaign Nashville TN

 

 

 

 

 

 

Picture of doctors and nurses and other healthcare professionals in prayer circle - billboard from Saint Thomas Health traditional and digital healthcare marketing campaign Nashville TN

 

 


 

 



*Note: All images and videos appearing on this page are