This is a complete rebranding campaign I did for a 5 hospital healthcare system in Middle Tennessee. Great client with an inspiring story to tell. “Nothing Shall Be Impossible” provided both a powerful message and a flexible framework for engaging people in every medium and at every stage of the prospect journey.
For general awareness, we used TV, Outdoor, Print, Online Display, Transit, Posters, you name it. Further down “the funnel,” for lack of a better term, we had paid social telling our stories in more detail and driving people to articles and an affiliated microsite, where they were encouraged to request more info about the specific procedure referenced, a related diagnostic test, or the doctor who treated the patient.
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