A couple of landing pages I created for a wealth management company. Sorry for the long scroll. These were part of an A/B test we ran for an AdWords campaign we put together.

The first is an inspirational approach that uses the company name as a verb to create something of a mnemonic branding device. This idea could go way beyond a simple landing page and could be a nice image campaign (Envision THIS, Envision THAT, etc).

 

The second landing page takes a less inspirational, more rational approach, highlighting the fact that the firm is “Fee Only,” a key differentiating factor for the firm.