Brightwood College Naming & Branding

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Not too long ago, I was presented with the opportunity to rename all the schools belonging to the largest network of for-profit colleges in the country. The original names were names like “Virginia College” and “Kaplan College,” to name just a few. The new name? Brightwood College.

You’ll be seeing more and more Brightwood Colleges in your travels. Many have already converted to the new name and branding (including the one in Nashville). Others are slated to come online in the near future.

In addition to coming up with the new name, I also worked on the campaign to announce the name change (see below).