About Rich Paschall
I'm a communications and marketing guy based out of Nashville, TN, specializing in brand and direct response advertising on the web. I spent the last twenty-some years in advertising and digital marketing agencies. My official titles have included Director of Digital Marketing, Executive Creative Director, and SVP of Strategy. Today, I am focused primarily on helping brands generate awareness and sales via today's most innovative and promising channels, like Facebook (PPC) and Google (Paid Search). I try my best to maintain a skill-set that is as both deep and wide -- a true "full stack" of services -- so that I can offer you a more holistic approach to marketing. I work on a freelance and/or project basis and can work with your team or supply one of mine. Thanks for visiting.
Got a project you would like to discuss?
From the blog…
The Top Vs. Other report in AdWords will tell you things that Average Position can’t. Find out how you can boost the performance of your AdWords campaigns with this underrated, under appreciated, and often under utilized tool.
Find the hidden keyword gems for your paid search campaigns that you may have missed. Step inside the goldmine that is Google Search Console.
Google Tag Manager is a great way to manage the growing number of tags, pixels and other code snippets you need to track and measure your online marketing. In this post, I’ll take you through how to add the Facebook pixel to your site using GTM.