Facebook/Social PPC

I’m a huge fan of Facebook marketing.  They’ve got the reach (1 billion folks a day). The targeting (they know more about you than your Mom does). And the creative units are very flexible (and growing and changing daily). I can build your Facebook marketing programs from scratch, handling everything from strategy to targeting to creative to media buying to tracking and tweaking.

Creative & Content

Creative thought is in more demand today than ever. Digital channels have a seemingly insatiable appetite for ideas and content. As a copywriter and an Executive Creative Director, I have developed creative for virtually every channel you can imagine. From big, sweeping brand campaigns to smaller guerrilla-style projects, there is virtually no type of creative problem I haven’t been asked to solve.


Search isn’t the sexiest medium out there, but like email, it can be wildly effective when implemented thoughtfully and strategically. I can help strategize, create, implement and track your Search campaigns. Most importantly, I can make sure your search campaigns are fully integrated with your other marketing components.


“Give me 6 hours to cut down a tree and I will spend the first 4 sharpening the axe.” Couldn’t agree more. That’s why I generally prefer to get in on a project early on — in the discovery phase — so we can work together to create a holistic structure to your marketing initiatives with clearly defined audiences, messaging, KPIs and objectives.

Web Dev

Long, long ago, I did websites for a living. Today, while I don’t actively solicit “web work,” I have found that my development skills almost always come in handy, particularly when it comes to interfacing your site with other components of your marketing funnel. Currently, I’m involved in several site overhauls and I still develop and manage sites for certain clients.


It looks great. Everybody loves it. But is it working? With so many analytical tools at our disposal, there’s really no excuse not to know what’s moving the needle and what isn’t. I am fluent in all the major analytic tools (I’m Google Analytics certified, for what that’s worth) and use them frequently for the insights and guidance needed to maximize the impact of your marketing campaigns

Headshot for Rich Paschall, digital marketing and communications specialist in Nashville, TN

About Rich Paschall

I'm a communications and marketing guy based out of Nashville, TN, specializing in brand and direct response advertising on the web. I spent the last twenty-some years in advertising and digital marketing agencies. My official titles have included Director of Digital Marketing, Executive Creative Director, and SVP of Strategy. Today, I am focused primarily on helping brands generate awareness and sales via today's most innovative and promising channels, like Facebook (PPC) and Google (Paid Search). I try my best to maintain a skill-set that is as both deep and wide -- a true "full stack" of services -- so that I can offer you a more holistic approach to marketing.  I work on a freelance and/or project basis and can work with your team or supply one of mine. Thanks for visiting.

Got a project you would like to discuss?

From the blog…

Optimizing AdWords with Top Vs Other Report Blog Header Graphic

Optimizing AdWords Campaigns Using The Top vs. Other Report

The Top Vs. Other report in AdWords will tell you things that Average Position can’t. Find out how you can boost the performance of your AdWords campaigns with this underrated, under appreciated, and often under utilized tool.

Shot of a miner holding hidden gem for article about how to use Google Search Console to improve your paid search campaigns

Uncover hidden gems for your paid search campaigns with Google Search Console

Find the hidden keyword gems for your paid search campaigns that you may have missed. Step inside the goldmine that is Google Search Console.

all text image with words How to add a facebook pixel with google tag manager.

How to add a Facebook pixel with Google Tag Manager

Google Tag Manager is a great way to manage the growing number of tags, pixels and other code snippets you need to track and measure your online marketing. In this post, I’ll take you through how to add the Facebook pixel to your site using GTM.

Show me more!